The trials and tribulations of a self-published steampunk writer

Friday, 17 May 2013

Neptune Rising

My new book Neptune Rising is out - available now at Amazon in both ebook and paperback.




I'm genuinely delighted with how this has turned out - from an initial crackpot idea of "Steampunk Pirates" into a continuation of the world I put together for Red Mercury.

It's funny, whilst I'm very proud of Red Mercury, this new one is definitely better - a smoother read all round. Interesting how much better my writing has got as I've got more practice.

If you fancy a good old-fashioned adventure story with a dash of steam-driven science-fiction AND PIRATES, then maybe give it a go?

If you do, I'd love to hear what you think of it.

Tuesday, 16 April 2013

Steampunks Assemble!

How exciting, I'm off to attend my very first convention as an author.

In June, I'll be heading down to "the North" for Steampunk Doncaster, a polite gathering of clanky-minded folks featuring authors, traders, artists and the like. Really looking forward to it.

I'll be taking along some copies of Red Mercury to sell and sign, and if I can get it done in time, I'll also have some copies of the follow-up with me. I'm going to do a brief talk on the Saturday too - subject TBC.

I've also committed to taking along a LEGO Steampunk display. Working on it already and it's going to be BIG (and rather cool, even if I do say so myself). It's going to be a harbour / town for this little beauty...


So, if you're in the North of England, and fancy a bit of steampunk action - there's nowhere better to be in June than Doncaster. Hopefully see you there.

Thursday, 11 April 2013

Here we go again!

I've just put the finishing touches to the first draft of a "follow-up" to Red Mercury. It's not a sequel, although it is set in the same alternate history and features some of the same characters.

I really enjoyed putting together my first book, and have been pleasantly surprised by its reception, so I figured another one was in order.

The first draft is now in the hands of some "beta readers".

The worth of getting your drafts read by a bunch of people cannot be overstated. With Red Mercury I got some excellent feedback and comments which helped me really tighten the story up and improve some of the characterisation.

I heard it said that if a reader suggests something is wrong in your writing, they are almost always right, but how they suggest to fix it is almost always wrong. I try to bear that in mind when I receive feedback - whilst the suggestion of exactly how to improve things might not fit with my idea of how the story should develop, the suggestion itself is often a hugely-useful signpost to a patch of writing or a plot element that isn't working.

Aside from all that, it's simply good practice to get a bunch of folks to run their eyes over your prose. Having done this once already, I'd say the hardest part of self-publishing is self-editing. Get as much feedback as you can - from general thoughts on plot and place, through to helping spot those typos.

Once I have gathered the feedback from my brave guinea pigs, I'll get cracking with revising the text. I'm hoping to have the new book available on Kindle and in print by the start of June. I'll keep you updated.

Monday, 25 February 2013

Book Giveaway on Goodreads

I've recently become totally addicted to Goodreads, a book recommendation website that seems to be uncannily good at suggesting stuff I'd like. I'm very impressed with it.

Obviously I listed Red Mercury on there and was really pleased to pick up a few good ratings fairly quickly.

One of the services that Goodreads offers to authors is the facility to do a prize draw giveaway. Goodreads says it picks winners whose tastes match the type of book being given away. Winners are then encouraged, but not required, to write a review. I figured this seemed a simple way to generate a bit of publicity for Red Mercury, so I'm giving it a go.

If you fancy winning one of 10 signed copies of the book in paperback, click the box above, or enter here. I presume you have to sign up for Goodreads in order to enter, but I'd heartily recommend doing so. Good luck!

UPDATE: Over 1,000 people entered to win a copy! That's fantastic. Quite delighted with the exposure the giveaway has generated. Who knows if any of it will translate through to sales? We'll see over the next few weeks. I'm off to post the winners their copies.

Sunday, 20 January 2013

Promoting an e-book with KDP Select

I've just finished a three-day promotion of Red Mercury using Amazon's KDP Select. I am genuinely delighted with the results and thought I'd post here about what I did.

If you don't know what KDP Select is, check out this post.

Having scouted around some websites, the general consensus seemed to be that the end of the week was the best time to run a promotion. For my first promo, I settled on 3 days, Thursday-Saturday.

Promotional periods start and finish at midnight US Pacific time, which causes a bit of complication for authors in the UK. I solved this minor issue by not sending out any notification of the promotion starting until I'd actually seen the book priced at free on both the US and UK websites, and whenever I mentioned the offer, I said "free until midnight Saturday" to avoid complicating things.

How did I spread the word?

Facebook
I posted a link to the promotion in my Facebook status, accompanied with this message: "If you've read the book and enjoyed it, maybe you could pass this on to your friends. If you haven't read it yet, now is the perfect time to give it a go..."

Whilst I was keen for people to recommend the book, I was also nervous about upsetting anyone who had bought the book previously. This wasn't an issue thankfully, as most had bought their copies at launch six months before so were relaxed about it now being on promotion.

Many of my lovely Facebook friends shared the link, and even better, added personal recommendations. Another bunch of people had somehow missed that I'd written the book in the first place and went off to download it before sharing the news. I made sure that everyone who shared the link got a "Like" and a thank you. I was genuinely taken aback by how kind my Facebook friends were in terms of sharing.

Twitter
I didn't try to describe the book that much on Twitter - 140 characters just isn't enough to give any meaningful detail. I tweeted "My #steampunk novel 'Red Mercury' is FREE on #Kindle until midnight Saturday - [link]". I figured this was the right balance of info. Two tags that were "search-worthy" in #Steampunk and #Kindle, and FREE in big letters.

The message went out each day of the promotion. I thought once per day was enough, I didn't want to piss off my regular followers as I knew many of them already had the book. This was targeted at people who hadn't already bought the book and would likely stumble on the tweet through searching one of the hashtags.

During the days of the promotion I regularly used Twitter's search function, looking for the book's title. This turned up a number of tweets from people saying they'd just downloaded the book. I made sure I sent a thank you message saying I hoped they would enjoy it. This resulted in a number of nice conversations online and couple of new mutual following relationships.

Flickr
I have a lot of contacts on Flickr through my LEGO building. I figured this might be a good way to build some traffic, particularly in the US where sales have been slower, but my LEGO contact list is stronger. I built a couple of steampunk LEGO creations and posted them on the promotional days with a link to the offer.

Flickr's terms of service forbid linking to commercial pages, but I reckoned it was okay to link to Amazon whilst the book was free. When the promotion finished, I changed the link for one to this blog instead.

During the promotional period over 400 people saw each of the images I posted, and comments indicate at least some of those people downloaded the book.

Summary
Overall, Facebook was by far and away the most effective publicity tool for me for this promotion. However, it is one which I would hesitate to use frequently. My Facebook friends are genuine friends, and I would hate them to feel I was taking advantage of them to sell stuff. Whilst I will definitely run a promotion again, I will seek out other ways to publicise it next time around to ensure I'm not annoying my mates. I'm going to keep another Facebook campaign up my sleeve for pushing Red Mercury's sequel if I ever get it finished.

The Flickr campaign went ok, but maybe not as big as I'd hoped. Definitely worth doing though, especially as it will have generated more awareness in the States.

Whilst Twitter probably didn't reach that many people, it gave me the opportunity for a bit more personal contact with some new readers (and got me talking to a bunch of new interesting folks).

Results
In the three days of the promotion, 200 free copies were downloaded in the States, and nearly 400 in the UK. The book shot up the rankings on both websites, but the UK performance was amazing: Red Mercury hit No2 in Amazon's Science Fiction - Adventure chart, and peaked at No7 in all Science Fiction. In the US it still managed a very respectable No37 in Science Fiction - Adventure.

Now, who knows how this will all translate across once the book goes off-promotion? But I've already got two great new reviews from it in the US, and hopefully a whole bunch of people reading the book which should generate a few more reviews. Key will be if Red Mercury now shows up in more "people who bought this also bought..." lists.

Obviously I'll be keeping an eye on sales and I will update with a post on this in the next couple of weeks.

Friday, 18 January 2013

Free! Free at last! (well... for a bit)

Red Mercury is free this weekend (17th-19th Jan) on the Kindle. Download it here.

This is the first promotion I've run using the KDP Select service at Amazon. I'll let you know how it goes.

To celebrate, and to get a bit more attention for the book in the States, I built some steampunk LEGO and linked to the promotion from my Flickr account. We'll see what that does in terms of driving a little more US traffic.

Here's what I built...


A cute little Soviet Tripod Mech. Quite pleased with the clank this one manages to have, despite it being so small.

EDIT: And here's something I built on Day 2 of the promotion...


Saturday, 12 January 2013

I wanna be selected...

I've recently taken Red Mercury off sale at Smashwords. Much as I like the site, and the distribution to other places it gives you, my sales through it have never amounted to more than 5% of what has been shifted through Amazon.

By delisting the book on other channels, it makes Red Mercury eligible for the Amazon KDP Select programme - allowing Prime members to borrow the book, but more importantly, allows me to set up promotional periods when I can make my book free.

With regular sales slowing down now, I'm keen to give the book a bit of a boost with some more promotional support. KDP Select seems just the tool to do it with, so unfortunately the Smashwords listing had to go for the moment.

I will get the first promotional slot set up and let you know how it goes.

Monday, 19 November 2012

So how's it all going then?

Pretty good actually.

I'm very happy with how sales of Red Mercury are going. Whilst I'd obviously have been delighted if it had become a surprise bestseller, I was fairly realistic about the prospects of that happening! It's ticking along quietly but nicely, probably shifting an average of a copy a day now since the initial rush died off.

90% of my sales are still coming through Amazon, with about a quarter of those being actual print copies through Createspace. This was a real surprise to me. I assumed I would hardly sell any of the print version, and really only set it up so I could get one myself. Beyond the copies sold, I think the availability of the paperback also makes the e-book a more attractive proposition in price terms, and a couple of friends actually said to me that they only thought it was a "proper book" once it became available in print. So it probably does something for the book's credibility too.

I would heartily recommend any first-time writers set up their book for Createspace as well as for Kindle etc. It's relatively simple and whilst I love my e-reader, nothing beats the joy at having an actual physical copy of your own book in your grubby little paws!

I've been delighted with the reviews Red Mercury has received on Amazon in the UK. You can read them here, if you're interested - a whole bunch of 5-stars and a couple of 4-stars. The best bit about it all? Only two of the reviews are from mates, and even those were from folks who I have no doubt are blunt enough (no disrespect intended) to have told me if they thought the book was rubbish!

One small frustration is that UK reviews don't appear on Amazon in the US. A real shame, as the book is yet to really get much traction in the States. To date, only 5% of my sales are from outside the UK. I've got a couple of ideas to get a bit more attention over there - I might try leveraging some of my LEGO contacts! We'll see.

Saturday, 1 September 2012

Words and Pictures

I love Wordle and couldn't resist putting Red Mercury through it for a bit of fun.



As expected, the character names, or substitutes like "General" or "Major" etc, provide a chunk of the words in the book. However, I was interested in getting an idea of any other words that were coming up a lot, and thought this visual map might be useful to highlight any weaknesses in my vocabulary.

Wordle lets you click on a word and remove it from the analysis, so I went through and took out all the names, their substitutes, and the place names.


This was really interesting for me. Looking at this makes me think I need to broaden my writing vocabulary in the areas of character movement, and also around them looking at stuff. I think my characters might spend a lot of time "turning their head" towards things, and "moving towards" things! One to watch for the future.

I enjoyed fiddling around with Wordle, and I love the images that resulted. I might turn one into a print for the house with my first massive royalty payment. Hmmm. Perhaps an A4 printout in a cheap frame might be more appropriate.

Friday, 3 August 2012

Top 5 signs of bad writing...

When I had finished my first draft of Red Mercury I wanted a bit of advice before I started trying to review and edit it. I read a whole heap of blog posts and websites on this - all really useful.

I thought I'd gather together the 5 hints and tips I found most useful. It was terrifying when I went through my first draft and found how often I'd fallen foul of these classic first-time writer pitfalls...

1 - 'Useless words'
Many words can be cut from a sentence without affecting its meaning. Classic examples are "just" and "that". I was amazed at how often the word "that" is utterly superfluous. I'd recommend doing a search of your manuscript for both these terms and challenge each and every instance. Using "that" was a particular crime of mine - I found 200 instances where I'd used it in my 40,000 word manuscript. I kept two of them.
Other examples of this are phrases like "he thought to himself". Well of course he did. He isn't going to think it to someone else (unless the novel is set in a world of telepaths). "He thought" will do just fine.

2 - Strong verbs beat adverbs, every time
"Crept" is much better than "moved quietly". "Trudged" is much better than "walked slowly".
I had been aware when I started writing that "adverbs were bad" and I tried to avoid them, but a whole bunch of them snuck in when I wasn't paying attention.
I did a search of my manuscript on "ly" and it popped them all up, one after the other, in an embarrassing but useful stream of signposts to chunks of flabby writing. I deleted almost all the adverbs I found and the manuscript was much improved as a result.

3 - Use 'Said'
Another crime I committed was to use a lot of dialogue carriers other than "said". I think I was worried that "said" was a bit boring, so I used things like "he whispered", "he shouted" etc.
Although these aren't as bad as having adverbs describe speech (see above), they're pretty bad. Maybe once in a hundred pages it's okay, but I learned my lesson when I was reviewing - stick with "said". If the speaker's tone isn't clear from the dialogue itself, rewrite the dialogue.

4 - Head-hopping
My first draft of Red Mercury had the point-of-view flipping backwards and forwards between characters with nearly every line! This isn't something I'd thought about at all while writing, but on reviewing the text it became a major distraction, and made the writing difficult to follow in places with the viewpoint character apparently thinking about things they couldn't possible know.
Big recommendation here is to start your writing aware of the perils of head-hopping. Keep the point-of-view in each scene in one person's head throughout. Starting like this will make editing much easier. The hardest part of the reviewing and rewriting of my second draft was getting rid of the head-hopping.

5 - Cut the backstory
I had a whole heap of backstory in the first draft of the book. From reviewing it myself, and from the comments of my beta-readers, it became clear to me that whilst I needed to know this stuff, the reader didn't.
My elaborate alternate history of the United States and secession of Florida was an example of this - all the reader needed to know was that Florida isn't part of the Union in this world and the two nations have an uneasy relationship. And this was something that readers could deduce from bits of dialogue and the attitudes of the characters, they definitely didn't need the page and a half of explanation I'd put in the first draft.

Hopefully those 5 pointers will help any other first-time writers out there. They certainly helped me improve the later drafts of Red Mercury. I recently re-read the first version of it again and cringed the whole way through. Whilst I make no claims that the finished publication is any kind of high literature, it's a hell of a lot better than  the first draft was!

Useful links
Here are some of the sites I visited in my quest to get some advice:

i09 - good writing advice, with a particular focus on science fiction

Mette Ivie Harrison - a good list of things to watch out for

A great Guardian article - with some lovely tips from Elmore Leonard